One Year On, the Apple Watch Is in Need of a New Direction

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Nilay Patel, writing for The Verge:

"I look at the Apple Watch and it's so obviously underpowered. We can sit around and argue about whether speeds and feeds matter, but the grand ambition of the Apple Watch is to be a full-fledged computer on your wrist, and right now it's a very slow computer. If Apple believes the Watch is indeed destined to become that computer, it needs to radically increase the raw power of the Watch's processor, while maintaining its just-almost-acceptable battery life. And it needs to do that while all of the other computers around us keep getting faster themselves."

I agree with him completely. But his argument is not impervious to critiques. As a close friend pointed out, the watch will get faster. Apple's moves to Watch OS 2 and native apps has helped immensely. And it's "a given" that future generations of the device will move more quickly.

But when I look at those truths, I remain unsatisfied. Patel's point is, in essence, that the watch was premature because the tech wasn't there in the first place. 

It's slow and has barely OK battery life from his (a quite a few others') perspective. When you think deeply and critically about those drawbacks, you realise that Apple compromised on performance in order to get the thing to last through the day, and that compromise lead to a poor experience-- consistently labelled as "laggy" -- from Day One. That's the opposite of what we expect from Apple.

My 120mhz Pebble Classic does a lot less than the Apple Watch to be sure, but the interface remains snappy after myriad of software updates and the battery still lasts for days on end. Those attributes are ones that I consider more "Apple-y" than the experience that I felt when I owned the watch for a couple of days before returning it; and that Patel has concluded over the course of a year of usage. 

When Apple lover and analyst John Gruber says he hopes Apple can "take a step back and reconsider some of the fundamental aspects to the *conceptual design,*" he's sugarcoating nothing less than severe dissatisfaction with the product and signalling that the iPhone+Wrist paradigm, with its gestures, buttons and swipes, and mostly-off screen doesn't make for a compelling device. When you combine his take and Patel's it sounds like they would hope that Apple chooses to make the watch less of a computer on the wrist, and more native to a watch experience- because this thing isn't working. 

This is not just an Apple problem. Google-based watches suffer from the same soup of technical yuck. The fact that purpose built, fitness trackers are still a thing rather than being sidelined by last year's touch-screen wonder watches means that if Apple and others want to attract people with their take on this new category, they need to offer truly snappy interfaces (read: quick), along with long enough battery life so that users don't really think twice about it. Charge it every night, sure, but build it so an active person gets an perceptually unlimited amount of use from the thing during the day. Additionally it's got to feel durable enough for users to really not worry about scratches to glass  and anodised paint, and yet retain whatever stylistic grace it's come to hold. And if it can't do these things, and do them soon, it needs to get cheaper. 

Especially when they at Apple's leadership claim such devices have a lifetime of only three years.

Samsung Introduces Powerful Smarthome Devices

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Despite a growing consensus that today's households are saturated with human-interaction diminishing screen-time, Korean-based Samsung has decided that the solution to meaningful family interaction involves MORE screens, rather than less. Enter their new line of connected home devices:

1) The Samsung Activewash (TM) clothes washer includes a deeper and wider sink than last year's model, allowing users to pre-treat a load right on top of their washer rather than having to locate the unit near a sink. For Front-loading machines, Samsung has added a portal-like feature that allows one to pause the cycle and subsequently shove anything from a sock to a towel or pair of jeans through to add it to the wash. Both of these devices include new controls that are set in the middle of the lid rather than in the "difficult-to-reach" rear of the machine. But wait-- what abou the screens? Both types of machines feature wifi that allows them to connect to users' phones for notifications about cycle duration and status, as well as command and control of the machines. 

2) For centuries, the kitchen has been the heart of technology in the home. We've shoved fire, ice, and water into the room and today take for granted that each appliance is something of a testament to both our oldest and newest food processing technologies. Taking that paradigm to a new level, Samsung has introduced a new version of it smart fridge. With its wifi-connection, apps and HUGE 21.5" screen, Samsung's smart fridge includes not only connectivity, but collaboration and interactivity. Citing the way the recent trend in stainless-steel finishes has removed the family's ability to use the refrigerator as a billboard for childhood art, important announcements, and novelties like magnets, Samsung has created several apps that allow families to use their smartphones to post not only images, but notes and other information on the fridge. In addition, the refrigerators can now mirror the content displayed on a user's Samsung Smart SUHD television set, so that they don't have to miss that critical moment of the Big Game while getting up to retrieve a drink or some snacks. 

Not only does the fridge watch TV, it also contains robust grocery-shopping functions, that are designed to help contemporary families save money and time when it comes to keeping their homes stocked with food. 

The most straightforward of these tactics is the fridge cam. Samsung have developed a system in which every time the users closes his or her refrigerator door, the machine take a photo of the contents of the cold Box. Users can gain access to the fridge's photos through the available Samsung app and use the image to determine what they need for the next week's stores,

At first glance there's a "who cares" reaction but apply a little thought and you begin to realize how much money (over time) you'll be able to save by checking the fridge before you buy. It's something we should all be doing before going to the store, but let's be frank-- the vast majority of us forget to. When you consider the fact that Amaricans throw out something like 45% of food, it's clear that we've got too much of it lingering in our fridges-- and some of that is from over-buying. 

The second trick that this fridge has in store for its users is deep integration with MasterCard's vendor partners like FreshDirect. Through the fridge, you can buy groceries and have them delivered to your door. No word on what the delivery cost might be, but it's an interesting way to make good on Samsung's promise to deliver technology which provides convenience by saving both time and money. 

3) The Smart TV got smarter. A lot smarter. Not only has Samsung added a complimentary USB dongle enabling support from their mid-2014 purchase of Smart Things, but the company has retooled the Smart TV interface to support a number of new and intuitive interactions. 

The Smart Things dongle enables users to vocally command any device compatible with the Smart Things hub. With the device properly installed inserted into the side of the television set, the functionality seems to mirror Amazon's Echo, which also connects to various connected home devices platforms, including Smart Things. 

The the interface update is perhaps more exciting. The Smart TV places content directly in front of users, rather than the typical app-enabled paradigm of having to click into an app in order to gain access to its content. Rather than opening Amazon Video and browsing the app, the Smart TV can lay out the trending content from Amazon or ESPN or any other connected service right as soon as the user selects that source of content. 

Further more, the television is equipped with technology that empowers it to learn various remote functions quickly and easily so that your Samsung remote can easily become your only remote. On top of all thins functionality is Samsung's ability to quickly access devices attached to the Smart TV without having to focus on changing inputs. The television seamlessly move the user over to an Xbox One or, a Time Warner's cable system. That last bit's a boon to anyone who's ever wanted to hide or get rid of their clunky cable box. 

 

On their own, all of these devices, with their robust feature sets and well honed interfaces would be compelling to even lead in their respective categories. working together, Samsung has put together a suite of devices that work well together and are accessed by the same app in a phone. This means users can just look for the Samsung brand on any of these electronics and assume that it's going to play nicely with their other Samsung devices. 

Among other items mentioned were wifi connected... 

...Which belies a significant marketing pain point: why aren't all of these devices protected under the very same brand. We've got the Galaxy phone and the Smart TV. The wifi-enabled stove and oven are all named with disparate brands. Would that I were in charge of marketing, it might be fun to rebrand the line of products to just read "Galaxy." This way phone owners would recognize immediately that this washer or TV, or other device was compatible with their phone.

But that would make too much sense. 

Apple Watch-- watch out.

Las Vegas-- CES 2016:

 

Samsung's Tizen-based Gear S2 watches will be coming to iOS in 2016. During their press conference this afternoon, Vice President of Product Marketing Alanna Cotton relayed the news that Samsung would be the second mass-market company (after Pebble) to come to Apple's iconic smartphone platform with an operating system that's native to the embedded device format.

Korean-based Samsung further announced two new versions of the Gear S2 Classic--platinum and rose gold. Notable is the fact that the format of the Gear S2 Classic hasn't changed meaning that it's unclear if females with smaller wrists will find them selves attracted to the device-- especially with the recent female-focused watches from Huawei competing for the wearable computing attention of the fairer sex.

"Don't Count Fitbit out Yet" →

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 "Fitbit, an eight-year-old company, went public in June amid a wave of skepticism about the impact that Apple's new smartwatch might have on its business.

Yet Fitbit has consistently beaten Wall Street's earnings estimates in the second half of the year. On a conference call with analysts in November, Fitbit's CEO said the Apple Watch had "no material impact" on its business. And now Fitbit is proving to be one of the most popular gifts over the holiday season, a key period for gadget shopping.

Translation: Don't count Fitbit out yet."

While some may be surprised, Fitbit's resilience actually makes a lot of sense. The fact is that Christmas has always been about kids and kids today care about the one huge experiential offering that (1) Fitbit has focused on and (2) that Apple's never been able to get their products to properly exploit: Social.  

Hop into the Fitbit app and one of the first things you'll notice is that the bottom navigation bar has four items. Two of them-- Challenges and Friends are not only in the Center, but they're easy to tap on because of that location. Challenges allows you to compete against specific friends for the day, weekend or week and friends is a more casual way to see what life is like on the leaderboard. As Apple's Watch is somewhat an "all things to all people" device, the lack of focus on that Fitness component is to be expected. But it's also something that Apple may be able to overcome. 

Let's get back to kids. Kids are relatively irresponsible compared to their adult counterparts since they're still being raised. Parents factor this into their gift decisions. A) They break things. Which means if you're a parent that wants to support your post-Millennial, Generation Obesity child, and you can choose between an indestructible watch+fitness band for 

B) They're forgetful so battery life matters because they always want to play with their device. The Apple Watch lasts about 20 hours with moderate use. The Fitbit HR counts battery life in DAYS. Sleeping over at a friends for the weekend and forgot your Fitbit charger? You'll be fine. Not so for Apple Watch. 

C) Price is also a thing parents are concerned about. At $147 for the Charge HR (Amazon as of this writing) , a couple with two tweens or teens can get each of them a robust fitness device without breaking the bank. 

D) Finally, the most important thing-- interaction. The Apple Watch is wonderfully compelling. For children, that's an issue. While a Fitbit HR quietly does its thing all week long; allowing youngsters to wear it in class with little to no distractions or associated drama, the Apple Watch, like all Apple products, wants you to play with it and to pay attention to it. This isn't because it's the One Ring or anything nefarious like that but because that's what happens when devices have touch screens-- users are compelled to touch them. To a teacher, that touching, no matter how meaningful, is fiddling with a distraction. 

this isn't to say that Apple didn't have a strong showing this Christmas with their wearable. It's safe to say that they've trounced the Pebbles and Galaxy Gears and even Android Wear devices sales numbers this holiday. That's probably the more important target...not Fitbit.

 "Instead, some industry watchers now believe there are enough wrists out there for both Fitbit and Apple to succeed — at least for this holiday season."

These devices -- especially the base models are inexpensive enough to own more than one. And in 2016, that's probably what's going to happen for a lot of interested consumers; especially when the second version of the Apple Watch debuts.

Who knows? Maybe they'll buy Pebble and become the "independent wearable company."