GM suggests Congress fund EV charging, Toyota asks for hydrogen fueling support →

John Voelcker over at Green Car Reports put together an interesting story about how auto companies are approaching the US federal government in preparation of infrastucture legislation.

First, the good news. GM is trying to use the environment to get more funding for EV chagrin stations. It's essential to the zero-emissions future. Here's the meat:

“GM had sold almost one quarter of the 200,000 plug-in electric vehicles delivered in the U.S. last year.

In her remarks, Gross focused on “two areas where your committee could help sustain continued growth: the first is consumer adoption and the second is aiding with charging infrastructure build-out.””

— Britta Gross, GM Director of Advanced Vehicle Commercialization Policy,

Now the bad news. 

While CES 2018 saw Toyota make a move toward taking its fleet's powertrain over to battery electric; a turn of events I celebrated earlier this month, it seem that Toyota still hasn't given up on the awful Mirai concept, and wants money spent on Hydrogen fueling stations - an idea I've considered utterly foolish for years now. The problem is that they're not the only ones. Voelcker says that Toyota was joined by Honda in the request for hydrogen fueling infrastructure.

I've noted it time and again and I'll note it here now: Hydrogen, while likely the most abundant substance in the universe, is difficult to obtain on Earth. One needs to burn natural gas to get it. That's not eco friendly.

Toyota uses AI to sell the Mirai - it's Inefficient Eco Car →

A few years ago I had a chance to check out the Toyota Mirai - a hydrogen powered electricly propelled car that Toyota claimed was, rather than its Pruis line or the trending battery electric vehicles,  the wave of the future.

Suffice it to say I didn't agree. hydrogen is not a sustainable or ecologically friendly fuel source at this time - maybe never. 

Still, Toyota put a lot of $$$$ into the research and development of the thing and they still believe that this thing, which allows for the continued time, energy and money drive-to-pump model of re-fuelling, in addition to the fact that one needs CNG or LNG to produce the fuel, is a product that Toyota hopes will take off.

To that end, Toyota has reached out to LA-based ad agency Saatchi to develop advertising materials for the series of poor logistical and ecological choices on four wheels that is the Mirai. 

To that end, the ad agency took to IBM's Watson Artificial Intelligence computer, where time and energy was spent programming the supercomputer to write phrases that would appeal to every single type of consumer that would be interested in the hydrogen-powered Mirai.

“First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car’s features to set up a structure for the campaign. The scripts were then used to train Watson so it could whip up thousands of pieces of copy that sounded like they were written by humans.

“We realized that we couldn’t just let it go out and try to figure out the creative on its own,” Pierantozzi said. “We had to give it guidelines with exactly what we wanted, so then it then had a little bit of creative freedom to come up with some of the thoughts on its own.””

— http://www.adweek.com/digital/saatchi-la-trained-ibm-watson-to-write-thousands-of-ads-for-toyota/?utm_campaign=nl_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech

The computer was able to find myriad new ways to describe the vehicle to potential buyers. Unfortunately, the data neglected to mention that tech-savvy, eco-minded buyers, are not necessarily into under-powered vehicles that have to be powered by fuel that's only available at select pumps in or around California. Especially when they realise that hydrocarbons are needed to create that fuel in the first place.

Still, the method of advertising is novel. While it's not clear how well crafted the data set was that determined the targeting for this campaign, there are plenty of ways to identify users and consumers who are in the market for this or that trinket. The added benefit of AI is that it can make the messages more applicable to potential consumers and, eventually, it holds the promise of being able to do that in real time with the latest available data. Did your Android Watch recently report that you just finished a run? How about a smoothie? 

It may sound "creepy" at first, but relevance is everything when it comes to saving time and money in the ad space. I'd rather be enlightened about something I want than be annoyed by ads that interrupt the flow of my day, pushing products I have no real interest in. 

So what's the takeaway? We're that much closer to Minority Report, which is, in more ways than just advertising, the holy grail of so much of tech.